What Is an IPO? A Simple Guide to Initial Public Offerings

Investing money into the stock market has long been a way to get rich, and initial public offerings (IPOs) are often seen as good chances for buyers to make money.

This thorough guide will teach you about what an IPO is, the different types of IPOs, who can list their company on an IPO, why companies offer IPOs, the IPO process in India, how profitable IPOs are, how listing prices are set, and how to buy in an IPO.

What Is an IPO?

What Is an IPO?

The term “IPO” refers to an initial public offering. This is the first time that shares in a private company are sold to the public. In this way, the business can get money by giving investors shares of ownership. When a business goes public, its shares are put on a stock exchange so investors can easily buy and sell them.

When a company goes public, it’s a big deal because it usually means the start of a time of growth and more public attention.

Types of IPO

The following are the different types of IPOs, each with its own traits:

  • Traditional IPO: The most common type is the traditional IPO, in which a company sells a set number of shares at a set price. Once that is done, investors can put in orders to buy these shares.
  • Bookbuilding IPO: The company sets a price range for its shares, and investors say how many shares they are ready to buy at each price. This is called a bookbuilding IPO. The number of investors who want to buy determines the offering’s final price.
  • Dutch Auction IPO: People who want to buy shares in a Dutch auction set the price they are willing to pay. The company then gives shares to people who bid the most, and this continues until all the shares are sold. The lowest bidder determines the price of the item for sale.
  • Green Shoe Option: “Green Shoe Option” is a clause that is common in initial public offerings (IPOs). It lets the buyers (investment banks) buy more shares from the company at the offering price if the shares sell faster than expected. This helps keep the price of the stock steady after the IPO.
  • Direct Listing: There are no underwriters in a direct listing, but there are in a standard IPO. Instead, shareholders can use a stock exchange to sell their shares straight to anyone else. Tech companies that already have a lot of shareholders often use this way.

The type of IPO chosen relies on a number of things, such as the size of the company, its industry, and the state of the market.

Who is Eligible for an IPO Listing?

Companies that meet certain requirements can usually go public through an IPO. Among these factors are often:

  • Size and Financial Performance: To show that it is financially stable, the company must have a certain amount of sales, profits, and market value.
  • Track Record: The business may need to have been around for a while and have a past of growth.
  • Governance and Compliance: The business must follow the rules for good corporate governance and follow all applicable laws.
  • Public Interest: The public should be interested in the business model and goods or services of the company.

But the exact requirements can change based on the stock exchange where the business wants to list. Nasdaq and the New York Stock Exchange (NYSE) have different rules for listing companies. Also, some markets may have special rules for companies or industries in certain categories.

How does an Initial Public Offering (IPO) Work?

Initial Public Offering, or IPO, is when a private company sells its shares to the public for the first time. In this way, the business can get money by giving investors shares of ownership. In general, this is how it works:

  • Preparation: The business hires investment banks to help with the IPO process. These banks do their research, make financial records, and write a prospectus that describes the business, finances, and risks of the company.
  • Pricing: The company and the financial banks work together to set a price range for the shares. Traders often do this by “bookbuilding,” which means they write down how many shares they’re ready to buy at different prices.
  • Roadshow: The company and its investment banks meet with possible investors on the road to talk about the business and find out how interested people are in the IPO.
  • Pricing and Allocation: The final selling price is set based on how much investors want to buy. The investment banks then give buyers shares, taking into account things like the size of the order and the quality of the investor.
  • Listing: The shares of the company begin trading on a stock market on the day of the IPO. People who own shares can then freely buy and sell them.

The IPO process can be complicated and involves a lot of people, such as investors, investment banks, regulators, and the business itself.

Why Does a Company Offer an IPO?

An Initial Public Offering (IPO) is a big step for a business because it means the company goes from being privately owned to being traded on a stock market. This move has a lot of benefits. First, initial public offerings (IPOs) are a way for businesses to get a lot of money, which they can use to grow, expand, spend in R&D, or buy other companies.

Second, getting public can make a business more well-known and respected, which can make it more appealing to investors, customers, and business partners.

Third, initial public offerings (IPOs) can give present shareholders the chance to sell their shares and get their money back. Finally, turning a business into a public one can make the people in charge more disciplined and responsible, since investors and the public can now watch them closely.

What Is the IPO Process?

In India, the IPO process is made up of several important steps:

  • When a business wants to go public, they hire an investment bank or a team of underwriters. These professionals help the company through the entire process. These professionals give help on marketing, valuing, and money issues.
  • Making the Draft Red Herring Prospectus (DRHP): The company writes an in-depth document that describes its business, its financial performance, its risks, and the terms of the planned initial public offering (IPO).
  • Filing with SEBI: The DRHP is sent for approval to the Securities and Exchange Board of India (SEBI). SEBI looks over the document to make sure it has all the important details and that the business meets the requirements.
  • Application to Stock Exchange: The business asks to be listed on the stock exchange it wants, like the Bombay Stock Exchange (BSE) or the National Stock Exchange (NSE).
  • Roadshows: The company holds roadshows in different cities to meet possible investors and get people excited about the IPO.
  • Pricing the IPO: In collaboration with the company, the investment bank determines the issue price per share.
  • Opening and Closing of the IPO: The IPO is now available for everyone to subscribe to. People who want to buy shares can make bids.
  • Allotment of Shares: Once the subscription time is over, the shares are given to successful bidders based on how many people want them and how many are available.
  • Listing on the Stock Market: The shares of the company are put on the stock market of choice, and trading can begin.
  • Post-Listed Requirements: After going public, the business has to follow a number of rules, such as submitting regular financial reports and following standards for good corporate governance.

This is a broad look at how the IPO process works in India. For specific advice and to make sure you’re following all the rules, it’s important to talk to law and financial experts.

How the IPO Listing Price is Decided?

The IPO selling price is one of the most important things that determines how well an offering does. Usually, a number of things come together to decide it, such as

  • Company Valuation: The investment bank uses different financial models and studies to figure out how much the company is really worth. This price is based on things like the company’s earnings potential, its place in the market, its growth prospects, and the way the industry is trending.
  • Market Conditions: How the market feels as a whole and how interested investors are in IPOs play a big part. When the market is rising, investors may be ready to pay more, but when the market is falling, prices may go down.
  • Peer Comparison: The investment bank looks at how much other publicly traded companies in the same field are worth and compares that to the value of the company. This helps set a standard and makes sure the price of the IPO is competitive.
  • An interest from anchor investors: Anchor investors are usually big institutional investors who agree to buy a lot of IPO shares at a set price. Their interest can change the price at which the house is listed.
  • Process of Building the Book: Potential buyers show interest in the IPO at different price points during this step. The investment bank looks at this demand to figure out the best price for selling.


In the end, the goal is to set a price that buyers will be interested in while also letting the company raise as much money as possible. If the IPO price is right, there will be a lot of interest, which will lead to a good listing.

Advantages and Disadvantages of an IPO

Advantage Disadvantage
Raises significant capital: Companies can obtain substantial funds for expansion, research and development, or acquisitions. Increased regulatory burden: Public companies face stricter regulations, reporting requirements, and scrutiny from investors and regulators.
Enhances visibility and reputation: IPOs can increase a company’s brand awareness and attract new customers and partners. Dilution of ownership: Existing shareholders may experience a dilution of ownership as new shares are issued to the public.
Provides liquidity: Existing shareholders can sell their shares and realize a return on their investment. Potential for market volatility: Public company stock prices can be subject to fluctuations, which can impact the company’s valuation and investor sentiment.
Improved corporate governance: Going public often leads to better corporate governance practices and increased accountability. Increased costs: Public companies incur additional costs related to compliance, reporting, and investor relations.
Attracts top talent: Public companies can be more attractive to top talent due to their increased visibility and potential for growth. Pressure to meet market expectations: Public companies face pressure to consistently meet or exceed market expectations, which can be challenging.

How to Invest in an IPO?

Usually, the following steps are taken to invest in an IPO:

  • Research: Do some research on the company, its business, its financial health, and the terms of the IPO. Think about things like the company’s growth potential, the direction of the industry, and the price being offered.
  • Choose a Broker: You should choose a brokerage company that lets you invest in IPOs. Your broker will give you the forms and directions you need.
  • Place an Order: Put in your bid for the IPO shares during the time when people can subscribe. Tell them how many shares you want and how much you are willing to pay.
  • Allotment: If your bid wins, you will be given shares based on how many people want them and how many are available.
  • Trading: You can start trading your shares as soon as the IPO is listed on the stock market.
  • Watch and Sell: Keep an eye on how the company is doing and how the market is doing. There is no set time to sell your shares after the IPO. When you do depends on your business goals and how the market is moving.

You should know that IPOs can be risky and that you won’t always make money. To lower your risk, you should only put a small amount of your money into initial public offerings (IPOs) and spread out your other assets.

Can Anybody Invest in an IPO?

Nobody can directly invest in an IPO. People and organizations that meet certain requirements, like having a high net worth or being qualified investors, are usually the only ones who can take part in IPOs. These rules are meant to protect investors and keep regular investors from buying too many shares in an IPO when they might not have the right knowledge or experience.

There are, however, ways for people with smaller amounts of money to spend to indirectly take part in IPOs. Like, you can put your money into exchange-traded funds (ETFs) or investment funds that focus on initial public offerings (IPOs). These funds take money from many investors and spread it out among a variety of initial public offerings (IPOs). This way, buyers can get exposure to the IPO market without having to directly participate.

Is an IPO a Good Investment?

There are many things that affect whether or not an IPO is a good investment. There is a chance for big profits with initial public offerings (IPOs), but there are also risks. An IPO’s success depends a lot on the basics of the company, the state of the market, and how investors feel about the deal.

Before investing, it’s important to do a lot of study, understand the business model, and check out the company’s finances. Take into account your risk tolerance and the length of time you want to spend. Since IPOs can go up and down, you should only spend a small part of your portfolio and be ready for possible changes.

In the end, investing in an IPO should only be done after giving it a lot of thought and thinking about the long run.

What Is the Purpose of an Initial Public Offering?

The main goal of an Initial Public Offering (IPO) is to get money for a business. Sharing its ownership with the public can help a company get more money to grow, do research and development, buy other companies, or pay off debt. Going public can also help a business get more attention, improve its image, and gain access to financial markets.

Is IPO profitable?

Profitability after an IPO can vary a lot. Some initial public offerings (IPOs) give investors big gains, but others may not do as well or even lose value. The state of the market, the company’s performance, and investor sentiment are a few factors that can affect an IPO’s success. Before putting money into an IPO, it’s important to do a lot of study and understand the risks.

How to sell IPO shares?

Most of the time, you can use your trading account to sell IPO shares. You can put in a sell order at any price you want once the IPO is listed on a stock market. If someone is ready to pay the price you want, the order will go through. It is important to keep in mind that some IPOs may have holding periods or limits, so it is best to check with your broker for specific rules.

Ashutosh Kumar

I am a personal finance writer with two years of experience sharing practical tips on saving, budgeting, and investing. Passionate about simplifying money matters, I also cover the latest financial news to help readers make smart decisions with confidence.

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